Collaborating with the client on weekly syncs to understand business and user requirements, define priorities and set product goals. Research, UX/UI design and testing, doing the combined job of designer and project manager. Leading the delivery team, aligning with internal/external stakeholders and contractors for a successful delivery.

Collaborating with the client on weekly syncs to understand business and user requirements, define priorities and set product goals. Research, design and test the user experience, doing the combined job of designer and project manager. Leading the delivery team, aligning with internal/external stakeholders and contractors for a successful delivery.

Collaborating with the client on weekly syncs to understand business and user requirements, define priorities and set product goals. Research, design and test the user experience, doing the combined job of designer and project manager. Leading the delivery team, aligning with internal/external stakeholders and contractors for a successful delivery.

Significantly improved Airbnb's Food Team workflow, cutting down the menu creation time from 45 min to 5 min only. Created and implemented a safety process for flagging food allergies in menus, notably reducing error risk.

Significantly improved Airbnb's Food Team workflow, cutting down the menu creation time from 45 min to 5 min only. Created and implemented a safety process for flagging food allergies in menus, notably reducing error risk.

Significantly improved Airbnb's Food Team workflow, cutting down the menu creation time from 45 min to 5 min only. Created and implemented a safety process for flagging food allergies in menus, notably reducing error risk.

Align stakeholders
Understand the problem
Define sucess
Become the customer
Capture assumptions

Align stakeholders
Understand the problem
Define success
Become the customer
Capture assumptions

Align stakeholders
Understand the problem
Define success
Become the customer
Capture assumptions

User journey mapping
Personas profiles
Storyboards
How-might-we's
Steal with pride

User journey mapping
Personas profiles
Storyboards
How-might-we's
Steal with pride

User journey mapping
Personas profiles
Storyboards
How-might-we's
Steal with pride

The personas profile considered for V1 were Kevin the Chef, Betty the Front of House and Lisa, the Customer. The outcome was rich and included a long list of assumptions that were taken into the research phase. Market research and competitive analysis were carried out so we could have a holistic view of the problem and current solutions out there.

The personas profile considered for V1 were Kevin the Chef, Betty the Front of House and Lisa, the Customer. The outcome was rich and included a long list of assumptions that were taken into the research phase. Market research and competitive analysis were carried out so we could have a holistic view of the problem and current solutions out there.

The personas profile considered for V1 were Kevin the Chef, Betty the Front of House and Lisa, the Customer. The outcome was rich and included a long list of assumptions that were taken into the research phase. Market research and competitive analysis were carried out so we could have a holistic view of the problem and current solutions out there.

At this point, we had a high-level solution description, and luckily, full access to the kitchen team and end-users. We interviewed stakeholders and end-users to uncover behaviour, attitude and interaction patterns with the current tools, identify pain points and uncover user needs. Some of the things we wanted to understand:

At this point, we had a high-level solution description, and luckily, full access to the kitchen team and end-users. We interviewed stakeholders and end-users to uncover behaviour, attitude and interaction patterns with the current tools, identify pain points and uncover user needs. Some of the things we wanted to understand:

At this point, we had a high-level solution description, and luckily, full access to the kitchen team and end-users. We interviewed stakeholders and end-users to uncover behaviour, attitude and interaction patterns with the current tools, identify pain points and uncover user needs. Some of the things we wanted to understand:

The list of feature ideas was prioritised as Must Have, Should Have, Could Have and Won't have. The project scope allowed us to focus on an MVP V1 with limited ”Must Have” features, but a roadmap up until V4 allowed us to shape the product future and growth map.

The list of feature ideas was prioritised as Must Have, Should Have, Could Have and Won't have. The project scope allowed us to focus on an MVP V1 with limited ”Must Have” features, but a roadmap up until V4 allowed us to shape the product future and growth map.

The list of feature ideas was prioritised as Must Have, Should Have, Could Have and Won't have. The project scope allowed us to focus on an MVP V1 with limited ”Must Have” features, but a roadmap up until V4 allowed us to shape the product future and growth map.

We had a clear definition of what success looked like and was eager to validate it with users. Figma was our prototyping tool of choice. Low-fi prototypes were validated with stakeholders and tested with end-users, and as assumptions were validated along the way, the prototype evolved with iterations moving on to high-fi quickly.

We had a clear definition of what success looked like and was eager to validate it with users. Figma was our prototyping tool of choice. Low-fi prototypes were validated with stakeholders and tested with end-users, and as assumptions were validated along the way, the prototype evolved with iterations moving on to high-fi quickly.

We had a clear definition of what success looked like and was eager to validate it with users. Figma was our prototyping tool of choice. Low-fi prototypes were validated with stakeholders and tested with end-users, and as assumptions were validated along the way, the prototype evolved with iterations moving on to high-fi quickly.

As we were designing a new system that would be used by an established team, special attention was given to language and Airbnb's tone of voice, as well as specific terms and wordings from both the Food Team and the culinary industry in general.

As we were designing a new system that would be used by an established team, special attention was given to language and Airbnb's tone of voice, as well as specific terms and wordings from both the Food Team and the culinary industry in general.

As we were designing a new system that would be used by an established team, special attention was given to language and Airbnb's tone of voice, as well as specific terms and wordings from both the Food Team and the culinary industry in general.

We ran many rounds of usability testing, with a ratio of around 60% on low-fi and 40% on high-fi, using a Figma clickable prototype and the Lookback research platform. We had both moderated and unmoderated testing sessions, all remote and with users from the food teams in Dublin, Canada and Singapore. While validating the UX, some of the elements assessed included:

We ran many rounds of usability testing, with a ratio of around 60% on low-fi and 40% on high-fi, using a Figma clickable prototype and the Lookback research platform. We had both moderated and unmoderated testing sessions, all remote and with users from the food teams in Dublin, Canada and Singapore. While validating the UX, some of the elements assessed included:

We ran many rounds of usability testing, with a ratio of around 60% on low-fi and 40% on high-fi, using a Figma clickable prototype and the Lookback research platform. We had both moderated and unmoderated testing sessions, all remote and with users from the food teams in Dublin, Canada and Singapore. While validating the UX, some of the elements assessed included:

Usability
Findability
Desirability
Credibility
Comprehension
Promotion

Usability
Findability
Desirability
Credibility
Comprehension
Promotion

Usability
Findability
Desirability
Credibility
Comprehension
Promotion

During 4 weeks we constantly tested, iterated and tested again. Learnings from testing made a huge impact in the final version, specially in areas where we had bilingual content and in the dynamics of menu revision and approval including multiple user permission levels.

During 4 weeks we constantly tested, iterated and tested again. Learnings from testing made a huge impact in the final version, specially in areas where we had bilingual content and in the dynamics of menu revision and approval including multiple user permission levels.

During 4 weeks we constantly tested, iterated and tested again. Learnings from testing made a huge impact in the final version, especially in areas where we had bilingual content and in the dynamics of menu revision and approval including multiple user permission levels.

Working with Airbnb's design system was definitely an advantage and enabled us to quickly move from low-fi to hi-fi. Some additions to the design system were necessary since we were working within the Food Team niche and everything food-related. We had fun along the way!

Working with Airbnb's design system was definitely an advantage and enabled us to quickly move from low-fi to hi-fi. Some additions to the design system were necessary since we were working within the Food Team niche and everything food-related. We had fun along the way!

Working with Airbnb's design system was definitely an advantage and enabled us to quickly move from low-fi to hi-fi. Some additions to the design system were necessary since we were working within the Food Team niche and everything food-related. We had fun along the way!

A comprehensive new workflow system where the Food Team can easily manage their food menus creation and communication.

• Ingredients and Food & Drink recipes database

• Productivity and Communication internal tool

• Automated printed menu and food labels design

• A responsive internal website for menu publishing

• Customer satisfaction tool

A comprehensive new workflow system where the Food Team can easily manage their food menus creation and communication.

• Ingredients and Food & Drink recipes database

• Productivity and Communication internal tool

• Automated printed menu and food labels design

• A responsive internal website for menu publishing

• Customer satisfaction tool

A comprehensive new workflow system where the Food Team can easily manage their food menus creation and communication.

• Ingredients and Food & Drink recipes database

• Productivity and Communication internal tool

• Automated printed menu and food labels design

• A responsive internal website for menu publishing

• Customer satisfaction tool