STRATEGY
DESIGN
VALIDATION

STRATEGY
DESIGN
VALIDATION

STRATEGY
DESIGN
VALIDATION

STRATEGY
DESIGN
VALIDATION

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airbnb-logo

Redefining Airbnb's food team workflow.

Redefining Airbnb's food team workflow.

Redefining Airbnb's food team workflow.

Redefining Airbnb's food team workflow.

Redefining Airbnb's food team workflow.

devices
MY ROLE
MY ROLE
MY ROLE

MY ROLE

MY ROLE

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Collaborating with the client on weekly syncs to understand business and user requirements, define priorities and set product goals. Research, UX/UI design and testing, doing the combined job of designer and project manager. Leading the delivery team, aligning with internal/external stakeholders and contractors for a successful delivery.

Collaborating with the client on weekly syncs to understand business and user requirements, define priorities and set product goals. Research, design and test the user experience, doing the combined job of designer and project manager. Leading the delivery team, aligning with internal/external stakeholders and contractors for a successful delivery.

Collaborating with the client on weekly syncs to understand business and user requirements, define priorities and set product goals. Research, design and test the user experience, doing the combined job of designer and project manager. Leading the delivery team, aligning with internal/external stakeholders and contractors for a successful delivery.

ACHIEVEMENTS
ACHIEVEMENTS

ACHIEVEMENTS

ACHIEVEMENTS

Significantly improved Airbnb's Food Team workflow, cutting down the menu creation time from 45 min to 5 min only. Created and implemented a safety process for flagging food allergies in menus, notably reducing error risk.

Significantly improved Airbnb's Food Team workflow, cutting down the menu creation time from 45 min to 5 min only. Created and implemented a safety process for flagging food allergies in menus, notably reducing error risk.

Significantly improved Airbnb's Food Team workflow, cutting down the menu creation time from 45 min to 5 min only. Created and implemented a safety process for flagging food allergies in menus, notably reducing error risk.

LEARNINGS
LEARNINGS

LEARNINGS

LEARNINGS

If we had more time, I would invest in more interviews with stakeholders from remote locations to make sure we uncover specific needs from all food teams.

If we had more time, I would invest in more interviews with stakeholders from remote locations to make sure we uncover specific needs from all food teams.

APPLIED SKILLS
APPLIED SKILLS

APPLIED SKILLS

APPLIED SKILLS

REQUIREMENTS GATHERING, DESIGN THINKING, UX RESEARCH, USER INTERVIEWS, USER JOURNEY MAPPING, USER STORIES, INFORMATION ARCHITECTURE, WIREFRAMING, RAPID PROTOTYPING, UX WRITING, USABILITY TESTING, VISUAL DESIGN.

Requirements gathering, design thinking, UX research, journey mapping, user stories, information architecture, wireframing, rapid prototyping, UX writing, usability testing, visual design.

THE PROBLEM
THE
PROBLEM

the problem

the problem

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How can we optimize food menu management, focusing on automation, allergen safety and communication with end-users?

How can we optimize food menu management, focusing on automation, allergen safety and communication with end-users?

How can we optimize food menu management, focusing on automation, allergen safety and communication with end-users?

Group 151
Group 152
Group 153
DISCOVERY
DISCOVERY

discovery

discovery

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We kicked-off with a design thinking workshop for co-creation with stakeholders, the food team, end-users and customers.

We kicked-off with a design thinking workshop for co-creation with stakeholders, the food team, end-users and customers.

We kicked-off with a design thinking workshop for co-creation with stakeholders, the food team, end-users and customers.

We kicked-off with a design thinking workshop for co-creation with stakeholders, the food team, end-users and customers.

We kicked-off with a design thinking workshop for co-creation with stakeholders, the food team, end-users and customers.

GOALS
GOALS

GOALS

GOALS

Align stakeholders
Understand the problem
Define sucess
Become the customer
Capture assumptions

Align stakeholders
Understand the problem
Define success
Become the customer
Capture assumptions

Align stakeholders
Understand the problem
Define success
Become the customer
Capture assumptions

TOOLS
TOOLS

TOOLS

TOOLS

User journey mapping
Personas profiles
Storyboards
How-might-we's
Steal with pride

User journey mapping
Personas profiles
Storyboards
How-might-we's
Steal with pride

User journey mapping
Personas profiles
Storyboards
How-might-we's
Steal with pride

OUTCOME
OUTCOME

OUTCOME

OUTCOME

The personas profile considered for V1 were Kevin the Chef, Betty the Front of House and Lisa, the Customer. The outcome was rich and included a long list of assumptions that were taken into the research phase. Market research and competitive analysis were carried out so we could have a holistic view of the problem and current solutions out there.

The personas profile considered for V1 were Kevin the Chef, Betty the Front of House and Lisa, the Customer. The outcome was rich and included a long list of assumptions that were taken into the research phase. Market research and competitive analysis were carried out so we could have a holistic view of the problem and current solutions out there.

The personas profile considered for V1 were Kevin the Chef, Betty the Front of House and Lisa, the Customer. The outcome was rich and included a long list of assumptions that were taken into the research phase. Market research and competitive analysis were carried out so we could have a holistic view of the problem and current solutions out there.

Screenshot 2020-01-22 at 18.46.08
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Screenshot 2020-01-22 at 18.48.20
DEFINITION
DEFINITION

DEFINITION

DEFINITION

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At this point, we had a high-level solution description, and luckily, full access to the kitchen team and end-users. We interviewed stakeholders and end-users to uncover behaviour, attitude and interaction patterns with the current tools, identify pain points and uncover user needs. Some of the things we wanted to understand:

At this point, we had a high-level solution description, and luckily, full access to the kitchen team and end-users. We interviewed stakeholders and end-users to uncover behaviour, attitude and interaction patterns with the current tools, identify pain points and uncover user needs. Some of the things we wanted to understand:

At this point, we had a high-level solution description, and luckily, full access to the kitchen team and end-users. We interviewed stakeholders and end-users to uncover behaviour, attitude and interaction patterns with the current tools, identify pain points and uncover user needs. Some of the things we wanted to understand:

What's a day in a professional kitchen like? How chefs interact with current digital tools for menu management?

What's a day in a professional kitchen like? How chefs interact with current digital tools for menu management?

What's a day in a professional kitchen like? How chefs interact with current digital tools for menu management?

What's a day in a professional kitchen like? How chefs interact with current digital tools for menu management?

What’s the end-users relationship with in-house food? How they interact with menus, ingredients, allergies or intolerances?

What’s the end-users relationship with in-house food? How they interact with menus, ingredients, allergies or intolerances?

What’s the end-users relationship with in-house food? How they interact with menus, ingredients, allergies or intolerances?

What’s the end-users relationship with in-house food? How they interact with menus, ingredients, allergies or intolerances?

We then crossed the workshop, research and interview findings for a UX gap analysis. It's time to start prioritizing features and assess product fit.

We then crossed the workshop, research and interview findings for a UX gap analysis. It's time to start prioritizing features and assess product fit.

We then crossed the workshop, research and interview findings for a UX gap analysis. It's time to start prioritizing features and assess product fit.

We then crossed the workshop, research and interview findings for a UX gap analysis. It's time to start prioritizing features and assess product fit.

ROADMAP
ROADMAP

ROADMAP

ROADMAP

The list of feature ideas was prioritised as Must Have, Should Have, Could Have and Won't have. The project scope allowed us to focus on an MVP V1 with limited ”Must Have” features, but a roadmap up until V4 allowed us to shape the product future and growth map.

The list of feature ideas was prioritised as Must Have, Should Have, Could Have and Won't have. The project scope allowed us to focus on an MVP V1 with limited ”Must Have” features, but a roadmap up until V4 allowed us to shape the product future and growth map.

The list of feature ideas was prioritised as Must Have, Should Have, Could Have and Won't have. The project scope allowed us to focus on an MVP V1 with limited ”Must Have” features, but a roadmap up until V4 allowed us to shape the product future and growth map.

PROTOTYPING
PROTOTYPING

PROTOTYPING

PROTOTYPING

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We had a clear definition of what success looked like and was eager to validate it with users. Figma was our prototyping tool of choice. Low-fi prototypes were validated with stakeholders and tested with end-users, and as assumptions were validated along the way, the prototype evolved with iterations moving on to high-fi quickly.

We had a clear definition of what success looked like and was eager to validate it with users. Figma was our prototyping tool of choice. Low-fi prototypes were validated with stakeholders and tested with end-users, and as assumptions were validated along the way, the prototype evolved with iterations moving on to high-fi quickly.

We had a clear definition of what success looked like and was eager to validate it with users. Figma was our prototyping tool of choice. Low-fi prototypes were validated with stakeholders and tested with end-users, and as assumptions were validated along the way, the prototype evolved with iterations moving on to high-fi quickly.

UX WRITING
UX WRITING

UX WRITING

UX WRITING

As we were designing a new system that would be used by an established team, special attention was given to language and Airbnb's tone of voice, as well as specific terms and wordings from both the Food Team and the culinary industry in general.

As we were designing a new system that would be used by an established team, special attention was given to language and Airbnb's tone of voice, as well as specific terms and wordings from both the Food Team and the culinary industry in general.

As we were designing a new system that would be used by an established team, special attention was given to language and Airbnb's tone of voice, as well as specific terms and wordings from both the Food Team and the culinary industry in general.

Group 157
Group 159
Group 160
Group 161

Some lo-fi iterations of the Menu Dashboard.

Some lo-fi iterations of the Menu Dashboard.

Some lo-fi iterations of the Menu Dashboard.

Some lo-fi iterations of the Menu Dashboard.

Some lo-fi iterations of the Menu Dashboard.

TESTING
TESTING

TESTING

TESTING

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We ran many rounds of usability testing, with a ratio of around 60% on low-fi and 40% on high-fi, using a Figma clickable prototype and the Lookback research platform. We had both moderated and unmoderated testing sessions, all remote and with users from the food teams in Dublin, Canada and Singapore. While validating the UX, some of the elements assessed included:

We ran many rounds of usability testing, with a ratio of around 60% on low-fi and 40% on high-fi, using a Figma clickable prototype and the Lookback research platform. We had both moderated and unmoderated testing sessions, all remote and with users from the food teams in Dublin, Canada and Singapore. While validating the UX, some of the elements assessed included:

We ran many rounds of usability testing, with a ratio of around 60% on low-fi and 40% on high-fi, using a Figma clickable prototype and the Lookback research platform. We had both moderated and unmoderated testing sessions, all remote and with users from the food teams in Dublin, Canada and Singapore. While validating the UX, some of the elements assessed included:

Usability
Findability
Desirability
Credibility
Comprehension
Promotion

Usability
Findability
Desirability
Credibility
Comprehension
Promotion

Usability
Findability
Desirability
Credibility
Comprehension
Promotion

USER FEEDBACK
USER FEEDBACK
USER FEEDBACK

USER FEEDBACK

USER FEEDBACK

During 4 weeks we constantly tested, iterated and tested again. Learnings from testing made a huge impact in the final version, specially in areas where we had bilingual content and in the dynamics of menu revision and approval including multiple user permission levels.

During 4 weeks we constantly tested, iterated and tested again. Learnings from testing made a huge impact in the final version, specially in areas where we had bilingual content and in the dynamics of menu revision and approval including multiple user permission levels.

During 4 weeks we constantly tested, iterated and tested again. Learnings from testing made a huge impact in the final version, especially in areas where we had bilingual content and in the dynamics of menu revision and approval including multiple user permission levels.

DESIGN SYSTEM
DESIGN
SYSTEM
DESIGN
SYSTEM
DESIGN SYSTEM

DESIGN SYSTEM

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Working with Airbnb's design system was definitely an advantage and enabled us to quickly move from low-fi to hi-fi. Some additions to the design system were necessary since we were working within the Food Team niche and everything food-related. We had fun along the way!

Working with Airbnb's design system was definitely an advantage and enabled us to quickly move from low-fi to hi-fi. Some additions to the design system were necessary since we were working within the Food Team niche and everything food-related. We had fun along the way!

Working with Airbnb's design system was definitely an advantage and enabled us to quickly move from low-fi to hi-fi. Some additions to the design system were necessary since we were working within the Food Team niche and everything food-related. We had fun along the way!

ICONS

Custom-made food allergen icons designed in collaboration with Pawel Olek.

Custom-made food allergen icons designed in collaboration with Pawel Olek.

Custom-made food allergen icons designed in collaboration with Pawel Olek.

Custom-made food allergen icons designed in collaboration with Pawel Olek.

Custom-made food allergen icons designed in collaboration with Pawel Olek.

THE LAUNCH
THE LAUNCH
THE
LAUNCH
THE LAUNCH

THE LAUNCH

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A comprehensive new workflow system where the Food Team can easily manage their food menus creation and communication.

• Ingredients and Food & Drink recipes database

• Productivity and Communication internal tool

• Automated printed menu and food labels design

• A responsive internal website for menu publishing

• Customer satisfaction tool

A comprehensive new workflow system where the Food Team can easily manage their food menus creation and communication.

• Ingredients and Food & Drink recipes database

• Productivity and Communication internal tool

• Automated printed menu and food labels design

• A responsive internal website for menu publishing

• Customer satisfaction tool

A comprehensive new workflow system where the Food Team can easily manage their food menus creation and communication.

• Ingredients and Food & Drink recipes database

• Productivity and Communication internal tool

• Automated printed menu and food labels design

• A responsive internal website for menu publishing

• Customer satisfaction tool

dashboard
food & drink
website
mobile
breakfast
comments
feedback
printed menu
white wine
chow mein

Printable menu and food labels.

Printable menu and food labels.

Printable menu and food labels.

Printable menu and food labels.

Printable menu and food labels.

Check out what Karol Keane, Airbnb's senior food program manager has to say about our collaboration.

THE TEAM

THE TEAM

THE TEAM

THE TEAM

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This work was conducted in 2019 by Solvers.

This work was conducted in 2019 by Solvers.

Agency: Solvers

Agency: Solvers

Kirk Donohoe - Strategy
Eamon Doyle - Technical Director
Guy Matorin - UX Director
Valeri Torf - Art Director

Kirk Donohoe - Strategy
Eamon Doyle - Technical Director
Guy Matorin - UX Director
Valeri Torf - Art Director

Ana Sampaio - UX Design / PM
Stefan Hiiernurm - UI Design
Jan Simsa - Front-end
William Sabião - Front-end

Sergey Pahmuty - Front-end
Derek Cusack - Backend
Dave Brown - Backend

simbolo

Thank you for reading.

Thank you for reading.

Thank you for reading.

Thank you for reading.

Thank you for reading.

Please get in touch. Seriously! I love meeting new people.

Connect with me on Linkedin, TwitterBehance, or email me on anapaulasampaiodeoliveira@gmail.com ?

Connect with me on Linkedin, TwitterBehance, or email me on anapaulasampaiodeoliveira@gmail.com ?

Connect with me on Linkedin, Twitter, Behance, or email me on anapaulasampaiodeoliveira@gmail.com ?

Connect with me on Linkedin, Twitter, Behance, or email me on anapaulasampaiodeoliveira@gmail.com ?

Connect with me on Linkedin, TwitterBehance, or email me on anapaulasampaiodeoliveira@gmail.com ?

Website design and content © 2020 Ana Sampaio.
All information is my own and does not necessarily reflect the views of the companies I've collaborated with.

Website design and content © 2020 Ana Sampaio.
All information is my own and does not necessarily reflect the views of the companies I've collaborated with.

Website design and content © 2020 Ana Sampaio.
All information is my own and does not necessarily reflect the views of the companies I've collaborated with.